AKTION GESUNDER RÜCKEN

Who are the AGR &what are they evaluating?

The Aktion Gesunder Rücken (AGR) in Germany has created the AGR seal of approval, which is a helpful decision making  aid for consumers. Uniquely this seal uses a medical, multidisciplinary approach when deciding which products receive it, without being influenced by the industry. It is only awarded to products whose back-friendly design has been approved by an independent testing committee comprising of members of doctors and therapists from Germany’s leading back therapy associations.

How does a product receive the AGR award?

We present our products to an independent testing committee from various medical backgrounds assembled
by AGR who evaluate them. Only when convinced that we meet their stringent criteria will they award their world- renowned AGR seal of back-friendly products.

Why does CYBEX as a brand believe in AGR recognition?

Our Design, Safety and Functionality principle (DSF) is always at the core of everything we develop. Already recognized by numerous safety and design organizations, such as the Red Dot Design Awards and German Design Awards for our unique product design. Also from ADAC, OAMTC as well as Stiftung Warentest and Oko-Test for safety, functionality and materials; we believe AGR’s seal of approval would provide further validation. Not only for their ergonomic handling and positioning of the child, but also their back-friendly qualities for parents when handling them, al key aspects when improving people’s quality of life.

Why is this important for the consumer?

The seal of approval is an important indicator for the consumer in their search for sensible, back-friendly products and helps them make educated purchases. Medical and therapeutic experts from a wide range fo disciplines work in sync to develop the criteria required to optimize the range of ergonomically astute products.